RAQOBAT SHAROITIDA SANOAT KORXONALARI IQTISODIY XAVFSIZLIGINI TAʼMINLASHDA MARKETING VOSITALARIDAN SAMARALI FOYDALANISH YOʻLLARI

Abstract

Abstract
This article studies the theoretical, methodological and practical aspects of the
effective use of marketing tools in ensuring the economic security of industrial
enterprises in the conditions of an increasingly competitive environment. The study
reveals the essence of the concept of economic security in its inextricable link with
marketing activities, substantiates the importance of such tools as competitive
intelligence, market monitoring, marketing information systems, pricing and product
policy, segmentation and strategic analysis in enterprises. It also shows the possibilities
of improving the quality of management decisions, early detection of external and internal threats, and rational use of resources through the systematic collection,
processing and analysis of marketing information.
Keywords: competitive intelligence, enterprises, economic and financial security
of enterprises, risks, strategic stability.