QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARNING MARKETING FAOLIYATINI BOSHQARISHDA RAQAMLI MARKETING VOSITALARINING OʻRNI

Abstract

Abstract
This article examines the role and importance of digital marketing tools in
managing the marketing activities of construction materials manufacturing enterprises.
The study analyzes the global and Uzbek construction materials markets, evaluates the
effectiveness of digital marketing channels, and highlights the potential of modern
digital approaches in enhancing enterprise competitiveness. The findings indicate that  SEO, social media marketing, and email marketing demonstrate high effectiveness in
attracting customers and increasing sales in the construction materials industry. Based
on the research results, practical recommendations have been developed for the
implementation of digital marketing strategies for construction materials enterprises in
Uzbekistan.
Keywords: digital marketing, construction materials, SEO, social media
marketing, B2B marketing, marketing management, Uzbekistan.