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No. 10 (2025)
Marketing

Articles

WAYS TO INCREASE DIGITAL MARKETING EFFICIENCY USING ARTIFICIAL INTELLIGENCE AND ANALYTICAL PLATFORMS.

Published 2025-10-31

Authors
Amonov Mirzohid Tuymuratovich
Affiliation
Teacher of the Economics Department of Bukhara State University
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Abstract

The article analyzes the role of artificial intelligence (AI) and analytical platforms in digital marketing, emphasizing their contribution to improving corporate marketing strategies and enhancing efficiency. The study highlights the advantages of using A I technologies and Big Data analytical platforms in data -driven decision -making, predicting customer behavior, creating personalized marketing campaigns, and increasing return on investment (ROI). Priority directions and practical recommendations for devel oping AI -based digital marketing in Uzbekistan are proposed. № 10-SON OKTA BR, 2025 -YIL 346

Keywords

artificial intelligence, digital marketing, analytical platforms, data analysis, personalized advertising, ROI, Big Data, predictive modeling

References

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