XIZMATLAR SOHASIDA SUNʼIY INTELLEKTGA ASOSLANGAN MARKETINGNI JORIY ETISH ISTIQBOLLARI

Abstract

Abstract
This article examines the theoretical and practical aspects of implementing
artificial intelligence (AI)-based marketing systems in the service sector of Uzbekistan. The purpose of the study was to identify the prospects for digital transformation of
CRM systems and the application of AI technologies in service organizations. The
research methodology included system analysis, comparative analysis, secondary
statistical data analysis, and synthesis of scientific sources. The findings indicate that
AI-based CRM systems play a significant role in predicting customer behavior,
developing personalized marketing offers, and improving service quality. The
conclusion provides scientific and practical recommendations for the phased
implementation of AI-driven CRM systems in service sector enterprises.
Keywords: CRM marketing, artificial intelligence, service sector, digital
transformation, customer loyalty, marketing automation, Big data analytics, customer
experience, personalization, predictive analytics, chatbot technologies, omnichannel
marketing, customer segmentation, loyalty Programs, conversion Rate, digital
Platforms, real-Time Marketing.