Tel: +998977838464
Search

No. 2 (2026)
Marketing

Articles

XIZMAT KOʻRSATUVCHI KORXONALAR MARKETING STRATEGIYASIVA UNI BOZORGA YOʻNALTIRISH ASOSLARI

Published 2026-02-28

Authors
Sultonboyeva Munira Baxodirovna , Raxmatova Sitora Shuxratjon qizi
pdf (Uzbek) Google Scholar Google Scholar

Abstract

Mazkur maqolada xizmat koʻrsatuvchi korxonalarda marketing strategiyasini
shakllantirish va uni bozorga yoʻnaltirishning nazariy asoslari tahlil qilindi. Tadqiqotda
xizmat marketingining oʻziga xos xususiyatlari, 7P marketing aralashmasi hamda
bozorga yoʻnaltirilganlik konsepsiyasi tizimli koʻrib chiqildi. Natijalar marketing
strategiyasi samaradorligi mijoz ehtiyojlarini aniqlash, raqobat muhitini baholash va
ichki resurslarni muvofiqlashtirishga bogʻliqligini koʻrsatdi. Shuningdek, xizmat
koʻrsatish jarayonlari, xodimlar roli va jismoniy muhit omillari marketing qarorlariga
bevosita taʼsir etishi asoslandi. Tadqiqot xulosalari xizmat korxonalarida strategik
boshqaruvni takomillashtirishga xizmat qiladi.

Keywords

xizmat marketingi, marketing strategiyasi, 7P modeli, bozorga yoʻnaltirilganlik, xizmat sifati, mijoz ehtiyoji.

References

  1. 1. Kotler P., Keller K.L. Marketing Management. 15th ed. Pearson, 2016. 720 p.
  2. URL: https://www.pearson.com/en-us/subject-catalog/p/marketingmanagement/P200000005845
  3. 2. Zeithaml V.A., Bitner M.J., Gremler D.D. Services Marketing: Integrating
  4. Customer Focus Across the Firm. 7th ed. McGraw-Hill Education, 2018. 672 p. URL: https://www.mheducation.com/highered/product/services-marketingzeithaml/M9781260085617.html
  5. 3. Narver J.C., Slater S.F. The effect of a market orientation on business
  6. profitability // Journal of Marketing. 1990. Vol. 54, No. 4. P. 20-35. URL:
  7. https://doi.org/10.1177/002224299005400403
  8. 4. Jaworski B.J., Kohli A.K. Market orientation: Antecedents and consequences
  9. // Journal of Marketing. 1993. Vol. 57, No. 3. P. 53-70. URL: https://doi.org/10.1177/002224299305700304
  10. 5. Gronroos C. Service Management and Marketing: Customer Management in
  11. Service Competition. 3rd ed. John Wiley & Sons, 2007. 483 p. URL: https://www.wiley.com/enus/Service+Management+and+Marketing%3A+Customer+Management+in+Service+Competition%2C+3rd+Edition-p-780470028629
  12. 6. Lovelock C., Wirtz J. Services Marketing: People, Technology, Strategy. 8th ed. World Scientific, 2016. 520 p. URL: https://www.worldscientific.com/worldscibooks/10.1142/9808

Downloads

Download data is not yet available.