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No. 3 (2026)
Marketing

Articles

HUDUDIY SANOAT KORXONALARINING RAQOBATBARDOSHLIGINIOSHIRISHDA INNOVATSION MARKETING USULLARINING ROLI

Published 2026-04-03

Authors
Raxmonova Feruza Musaqulovna
pdf (Uzbek) Google Scholar Google Scholar

Abstract

Mazkur maqolada hududiy sanoat korxonalarining raqobatbardoshligini
oshirishda innovatsion marketing usullarining roli tahlil qilindi. Innovatsion marketing
vositalari, jumladan raqamli marketing, ma’lumotlarga asoslangan strategiyalar va
mijozlar bilan interaktiv aloqalar korxona faoliyatiga ta’siri o‘rganildi. Tahlil natijasida
innovatsion marketingni joriy etgan korxonalarda bozor ulushi, mijozlar soni va
moliyaviy ko‘rsatkichlar o‘sgani aniqlandi. Marketing xarajatlari samaradorligi
oshgani kuzatildi. Innovatsion marketing usullarini tizimli qo‘llash korxonalarning
barqaror rivojlanishi va raqobat ustunligini ta’minlashda muhim omil ekanligi
asoslandi.

Keywords

innovatsion marketing, sanoat korxonalari, raqobatbardoshlik, raqamli marketing, bozor ulushi, mijozlar, samaradorlik, marketing strategiyasi.

References

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