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Son 9 (2026)
Marketing

Ilmiy maqolalar

OʻZBEKISTON VA RIVOJLANGAN MAMLAKATLARDA MARKETING AMALIYOTINING QIYOSIY TAHLILI, TIZIMLI MUAMMOLARI VA STRATEGIK RIVOJLANISH YOʻNALISHLARI

DOI 10.67668/mj/2026iss9/2146 Betlar 965-977

Nashr qilingan 2026-09-07

Mualliflar
Boboxoʻjayev Baxtiyor Nazirxoʻjayevich a , Boboxoʻjayeva Fotima Kaxramonovna b
Tashkilotlar
a Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
b Tashkent International University image/svg+xml
Marketing jurnali — 2026-yil sentabr, 9-son
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Annotatsiya

Ushbu tahliliy maqolada rivojlanayotgan Oʻzbekiston bozori va rivojlangan mamlakatlar marketing tizimlari oʻrtasidagi konseptual hamda amaliy tafovutlar atroflicha tadqiq etilgan. Maqolada Oʻzbekistondagi marketing sohasining bugungi holati, institutsional va texnologik toʻsiqlar, kadrlar salohiyati, maʼlumotlarga tayanish (Data-Driven Marketing) hamda mijoz tajribasini boshqarish (CX) borasidagi muammolar atroflicha tahlil qilingan. Rivojlangan bozorlarning ilgʻor tajribalari asosida Oʻzbekiston korxonalarida marketing samaradorligini oshirish va raqobatbardoshlikni taʼminlash boʻyicha amalga oshirish mexanizmlari, moliyalashtirish manbalari va ularning iqtisodiy asoslanishi koʻrsatilgan ilmiy-amaliy taklif hamda tavsiyalar ishlab chiqilgan. Oʻzbekiston va rivojlangan mamlakatlar marketingi yettita parametr boʻyicha qiyosiy matritsada solishtirildi, uchta taklif yoʻnalishi uchun xarajatlar, moliyalashtirish manbalari va qoplanish davrini oʻz ichiga olgan jamlama moliyaviy model tuzildi. Natijalar marketing samaradorligini ROMI, LTV va LTV:CAC koʻrsatkichlari orqali oʻlchash, MarTech vositalarini davlat-xususiy sheriklik asosida joriy etish hamda eksportchi korxonalarni ABM yordamida OEM modelidan oʻz brendiga oʻtkazish zarurligini koʻrsatdi.

Kalit so'zlar

marketing strategiyasi, Data-Driven Marketing, MarTech, ROMI, mijoz tajribasi (CX), raqamli transformatsiya, B2B marketing, moliyalashtirish manbalari

Foydalanilgan adabiyotlar

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