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2026
III Bioiqtisodiyot xalqaro forumi: maxsus son

Ilmiy maqolalar

QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA IJTIMOIY YOʻNALTIRILGAN YASHIL MARKETING STRATEGIYALARINING ARZON UY-JOY QURILISHI BOZORIGA TAʼSIRI

DOI 10.67668/mj/2026issmaxsus/2206

Nashr qilingan 2026-09-25

Mualliflar
Uzakova Umida Ruziyevna
III Bioiqtisodiyot xalqaro forumi, Buxoro, 24-25-sentabr 2026
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Annotatsiya

Maqolada qurilish materiallari ishlab chiqaruvchi korxonalarning ijtimoiy yoʻnaltirilgan yashil marketing strategiyasi arzon uy-joy qurilishi bozoriga qanday taʼsir etishi baholandi. Umumiy qiymat yaratish konsepsiyasi asosida ishlab chiqaruvchi, quruvchi, moliya hamkorlari va uy xoʻjaligini bogʻlovchi aylanma model taklif etildi. Oʻzbekiston statistikasi va energiya tariflari asosidagi faraziy hisob-kitob energiya tejamkor devor va issiqlik izolyatsiyasi paketi hayotiy sikl qiymatini 1,1 foizga, ijtimoiy yoʻnaltirilgan narx siyosati bilan birga esa 2,6 foizga kamaytirishini koʻrsatdi. Uy-joy xarajati daromadning 30 foizidan oshmaydigan oilalar ulushi 26,3 foizdan 27,0 foizga koʻtarildi.

Kalit so'zlar

yashil marketing, umumiy qiymat, arzon uy-joy, qurilish materiallari, hayotiy sikl qiymati, energiya samaradorligi, uy-joyning hamyonbopligi, issiqlik izolyatsiyasi.

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