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No. 9 (2026)
Marketing

Scientific articles

RAQAMLI TRANSFORMATSIYA SHAROITIDA MINTAQAVIY IQTISODIY RIVOJLANISHNI BOSHQARISHNING KONSEPTUAL MODELINI TAKOMILLASHTIRISH

DOI 10.67668/mj/2026iss9/2096 Pages 602-615

Published 2026-09-07

Authors
Qozaqova Munojat Sharifjanovna
Affiliation
Namangan State Technical University image/svg+xml
Marketing jurnali — 2026-yil sentabr, 9-son
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Abstract

The article examines the theoretical and conceptual foundations of managing regional economic development under digital transformation. It analyses the capacity of existing management approaches to detect, assess and forecast rapid changes in territorial economic processes and substantiates the need to base management decisions on digital data. A conceptual model is proposed that links the resource potential, digital infrastructure, institutional environment and economic activity of the regional economic system, together with interregional disparities, within a single management loop. The model justifies the close interconnection of digital monitoring, diagnostics, forecasting, management decisions and feedback mechanisms. An analysis of statistical data for the regions of Uzbekistan in 2016-2025 shows that substantial interregional gaps persist in gross regional product, GRP per capita and investment in fixed capital. Using Namangan region as a case, the study identifies parallel growth of economic and digital indicators and proposes a Regional Digital Transformation Index (HRTI) that combines sub-indices of digital infrastructure, digital services, digitalisation of the economy, digital competences and digital monitoring.

Keywords

regional economy, digital transformation, regional development, digital monitoring, territorial governance, conceptual model, territorial imbalance, digital infrastructure

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