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No. 9 (2026)
Marketing

Scientific articles

TURISTIK REKREATSION RESURS SALOHIYATIDAN SAMARALI FOYDALANISHNI BOSHQARISHNING ZAMONAVIY KONSEPSIYALARI VA YONDASHUVLARINING METODOLOGIK JIHATLARI

DOI 10.67668/mj/2026iss9/2099 Pages 643-649

Published 2026-09-07

Authors
Hasanov Samad Axatillaevich
Affiliation
Qashqadaryo viloyati Shahrisabz tuman hokimi
Marketing jurnali — 2026-yil sentabr, 9-son
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Abstract

The article examines systemic, territorial, cluster and sustainability approaches to managing tourism and recreation resources. It proposes a sequence for assessing natural, cultural, infrastructure and institutional assets, developing tourism products within resource capacity, and monitoring outcomes. The methodological framework links economic, social and environmental indicators. The study uses conceptual analysis, a systems approach, resource classification and multi-criteria assessment. The resource-based, systemic, territorial, cluster and sustainable development approaches are compared by their main object of analysis and management decision, and their complementarity is shown. The management process is divided into resource inventory, assessment of opportunities and constraints, use planning, service coordination, monitoring and adjustment. The results can be applied in designing regional tourism development programmes and maintaining a digital register of resources.

Keywords

tourism and recreation resources, resource potential, territorial management, cluster approach, sustainable tourism, visitor pressure, monitoring

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