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2026
III International Bioeconomy Forum: Special Issue

III-SEKSIYA - SIRKULYAR IQTISODIYOT VA BIOMASSADAN SAMARALI FOYDALANISH TAJRIBASI HAMDA INNOVATSION TEXNOLOGIYALARNI ALMASHISH

РАЗВИТИЕ СТРАТЕГИЙ ЦИФРОВОГО МАРКЕТИНГА ДЛЯ ПРОДВИЖЕНИЯ ПРОДУКЦИИ ИЗ БИОМАССЫ НА ЭЛЕКТРОННЫХ ТОРГОВЫХ ПЛАТФОРМАХ

DOI 10.67668/mj/2026issmaxsus/2054 Pages 173-184

Published 2026-09-25

Authors
Насирова Дилфуза Хайруллаевна
Affiliation
начальник Управления оценки воздействия актов законодательства и решений государственных органов на конкурентную среду и эффективность государственной помощи Комитета по развитию конкуренции и защите прав потребителей Республики Узбекистан
III Bioiqtisodiyot xalqaro forumi, Buxoro, 24-25-sentabr 2026
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Abstract

The article examined digital marketing strategies for promoting biomass products on electronic trading platforms. Systems and institutional approaches, literature analysis, comparison, and trend analysis were applied. Data on Uzbekistan’s ecommerce growth and opportunities to expand biomass product offerings were synthesised. A matrix linked consumer concerns with digital tools across product categories. Strategies addressed environmental claim verification, customer reviews, and search visibility. A conceptual model integrated information transparency, consumer trust, and fair competition. The Herfindahl-Hirschman index was recommended for monitoring seller concentration. Proposals covered product listings, certificate verification, business trading sections, and producer training to support informed purchasing and broader market participation.

Keywords

biomass products, digital marketing, electronic trading platforms, green trust, information transparency, customer reviews, fair competition, Herfindahl-Hirschman index

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