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Son 9 (2026)
Marketing

Ilmiy maqolalar

DEVELOPING PRACTICAL RECOMMENDATIONS FOR ENHANCING UZBEKISTAN’S INTERNATIONAL IMAGE AND TOURISM COMPETITIVENESS: GAP DECOMPOSITION, INSTRUMENT COVERAGE, AND THE RANKING OF INTERVENTIONS BY IMPLEMENTATION DISTANCE

DOI 10.67668/mj/2026iss9/2098 Betlar 629-642

Nashr qilingan 2026-09-07

Mualliflar
Gofurjonova Musharrafkhon Shekhratjon kizi
Tashkilot
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
Marketing jurnali — 2026-yil sentabr, 9-son
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Annotatsiya

Amaliy tavsiyalar ishlab chiqiladigan maqolalarda ular odatda roʻyxat koʻrinishida beriladi. Ushbu maqolada esa tavsiyalar xuddi shu panellar boʻyicha toʻrtta hamroh tadqiqotda baholangan koeffitsiyentlar asosida tartiblanadi. Ish uchta tushunchaga tayanadi: tafovut dekompozitsiyasi, instrument qamrovi va amalga oshirish masofasi. Dekompozitsiya natijalariga koʻra, Oʻzbekiston turistlarning moddiy merosni baholashi boʻyicha benchmark medianasining 99,6 foiziga, har bir yirik tadbirga toʻgʻri keladigan tashriflar boʻyicha esa 100,0 foiziga teng, biroq onlayn faollik boʻyicha 47,2 foiz, bir tashrifdan olinadigan tushum boʻyicha 39,0 foiz darajasida turibdi. Demak, raqobatbardoshlik muammosi mahsulot sifatida emas. Zanjirning yetti boʻgʻinidan oltitasi baholangan koeffitsiyentga ega, faqat tashriflardan tushumga oʻtish boʻgʻini instrumentsiz qolgan, holbuki aynan shu boʻgʻinda yillik tafovut 2,615 mlrd AQSh dollarini tashkil etadi. Tartiblash natijasida birinchi qadam aniq boʻladi: barcha kelishuv zanjirlarini ikki bosqichga qisqartirish xalqaro eʼtiborni taxminan 30,5 foizga oshiradi va doimiy xarajat talab qilmaydi. Miqdoriy baholangan uchta chora birgalikda yiliga taxminan 251 mln AQSh dollari beradi, bu esa instrumentsiz qolgan tafovutning oʻndan biriga teng. Maqolaning asosiy tavsiyasi aynan shu nisbatdan kelib chiqadi.

Kalit so'zlar

turizm raqobatbardoshligi, milliy imij, siyosat ustuvorliklari, instrument qamrovi, amalga oshirish masofasi, choralarni tartiblash, Oʻzbekiston

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