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Son 1 (2025)
Marketing

Ilmiy maqolalar

UZUMCHILIK KORXONALARI BOZOR TADQIQOTI FAOLIYATIDA MIJOZLAR MAʼLUMOTLARI TAHLILIGA ASOSLANGAN MARKETING STRATEGIYALARIDAN FOYDALANISH

Betlar 107-117

Nashr etilgan 2025-06-30

Mualliflar
Usmonova Diyora Mahmud qizi
Tashkilot
Marketing kafedrasi
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Annotatsiya

Uzumchilik korxonalari bozor tadqiqotlarida mijozlar maʼlumotlarini tahlil qilish dolzarb global muammo boʻlib, unga shoshilinch eʼtibor qaratilishi zarur. Biroq, mavjud tadqiqotlar asosan anʼanaviy marketing amaliyotlariga qaratilgan boʻlib, mijozlar maʼlumotlariga asoslangan strategiyalarning qaror qabul qilishga, ayniqsa bozor segmenti va mijozlar bilan bogʻlanishga taʼsiri kamroq oʻrganilgan. Ushbu maqola Oʻzbekistonning uzumchilik korxonalari misolida mijozlar maʼlumotlarini regressiya va korrelyatsiya usullari yordamida tahlil qilish orqali samarali marketing strategiyalarini ishlab chiqishni koʻrib chiqadi. Tadqiqot mijozlar bilan munosabatlarni boshqarishni yaxshilash uchun prognoz tahlillarni integratsiya qilish kabi maʼlumotlarga asoslangan marketing islohotlarining ahamiyatini tahlil qiladi. Ikkinchidan, korxona darajasidagi maʼlumotlarga asoslangan regressiya va korrelyatsiya modellarini yaratib, mijozlarning demografik koʻrsatkichlari va xarid qilish xatti-harakatlari oʻrtasidagi naqsh va bogʻliqliklarni aniqlaydi. Natijalar shuni koʻrsatadiki, maʼlumotlarga asoslangan marketing strategiyalari mijozlar sadoqatini va savdo natijalarini sezilarli darajada oshiradi, biroq ularning turli bozor segmentlari va korxona oʻlchamlariga taʼsiri bir xil emas. Ayniqsa, maʼlumotlarga asoslangan strategiyalarning Oʻzbekistonning uzumchilik sektorida bozor ulushini oshirishga ijobiy taʼsiri yuqori raqamli savodxonlik va infratuzilmaga ega hududlar bilan cheklangan. Umuman olganda, ushbu tadqiqot mijozlar maʼlumotlari tahlilining marketing strategiyalariga taʼsirini tushunishga hissa qoʻshib, texnologik tayyorgarlik va malakali kadrlarning maʼlumotlarga asoslangan yondashuvlarning samaradorligini oshirishdagi hal qiluvchi rolini taʼkidlaydi. Tadqiqot Oʻzbekistonning uzumchilik korxonalari barqaror oʻsishini taʼminlash uchun raqamli vositalarga va salohiyatni oshirishga yoʻnaltirilgan sarmoyalarni tavsiya qiladi.

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