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LIZING BOZORIDA MARKETINGDAN SAMARALI FOYDALANISH YOʻNALISHLARI

Affiliation
Ma’mun Universiteti image/svg+xml

Annotatsiya

Ushbu maqolada lizing bozorida marketingdan samarali foydalanish yoʻnalishlari oʻrganiladi. Lizing bozorida marketingning ahamiyati va uning metodologik yondashuvlari bagʻishlangan boʻlib, unda marketingning dolzarbligi, marketing aralashmasi elementlari va texnologiyalari doirasidagi ilmiy qarashlar yoritilgan.

References

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  2. Kotler P.T. Marketing Management. Pearson UK, 2019
  3. Gundlach G.T., Wilkie W.L. The American Marketing Association's new definition of marketing: perspective and commentary on the 2007 revision. J Public Policy Mark, 28 (2) (2009), pp. 259-264
  4. Kotler P., Armstrong G. Principles of Marketing. (14th ed.), Pearson Prentice Hall, Boston, 2012
  5. Chiu M.C., Kuo M.Y., Kuo T.C. Systematic Methodology to Develop Business Model of A Product Service System. Int. J. Prod. Econ., 22 (3) (2015), pp. 369-381
  6. Pandey A., Sahu R., Dash M.K. Social Media Marketing Impact on the Purchase Intention of Millennials. International Journal of Business Information Systems, 28 (2) (2018), pp. 147-162
  7. Yusupova F.Y. Lizing munosabatlarini rivojlantirishda marketing strategiyalari. Avtoreferat
  8. Котлер Ф. Основы маркетинга. Учебное пособие. – М.: Издательский дом «Вильямс», 2010. – 656 с

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