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RAQAMLI MARKETINGNING IQTISODIY RIVOJLANISHGA TAʼSIRI: JAHON TENDENSIYALARI VA TAJRIBA

Affiliation
Alfraganus Universiteti image/svg+xml

Annotatsiya

Ushbu maqolada raqamli marketingning iqtisodiy rivojlanishga taʼsiri va uning jahondagi muhim tendensiyalari tahlil qilinadi. Turli mamlakatlar misolida raqamli marketing strategiyalari va usullarining iqtisodiy rivojlanishga qanday taʼsir qilayotgani oʻrganiladi. Maqolada yangi statistik maʼlumotlar asosida jadvallar va tahlillar keltiriladi.

References

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  2. Kotler P., Kartajaya H., & Setiawan I. (2021). Marketing 5.0: Technology for Humanity. John Wiley & Sons
  3. Smith P. R., & Zook Z. (2020). Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page Publishers
  4. Wirtz B. W. (2019). Digital Business and Electronic Commerce. Springer
  5. Ryan D. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page
  6. Kumar V. (2021). Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For. Journal of Marketing, 85(1), 1-29
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  12. PwC. (2022). Global Entertainment & Media Outlook: 2022-2026. PwC Research
  13. OECD. (2021). Economic Impact of Digital Transformation in the Global Economy. OECD Publishing
  14. Scott, D. M. (2021). The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Wiley
  15. Deloitte. (2023). Digital Media Trends: What’s Next for Digital Marketing in 2023?. Deloitte Insights
  16. Galloway, S. (2018). The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Portfolio
  17. Brynjolfsson, E., & McAfee, A. (2017). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company
  18. Rust R. T., & Huang M. H. (2021). The AI Revolution in Marketing. Journal of Marketing, 85(1), 24-45
  19. UNCTAD. (2022). Digital Economy Report 2022: Cross-border Data Flows and Development. United Nations Conference on Trade and Development
  20. Kannan P. K., & Li H. (2017). Digital Marketing: A Framework, Review and Research Agenda. International Journal of Research in Marketing, 34(1), 22-45

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