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УСТОЙЧИВОСТЬ И ЭКОЛОГИЧНОСТЬ В ЭЛЕКТРОННОЙ КОММЕРЦИИ: ОТ ИНИЦИАТИВ КОМПАНИЙ ДО ПОТРЕБИТЕЛЬСКИХ ПРЕДПОЧТЕНИЙ

DOI 10.67668/mj/2025issspecial/1484 Betlar 320-324

Nashr qilingan 2025-10-16

Mualliflar
Умарходжаева Зайнабхон Нодирхоновна
Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
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Annotatsiya

В тезисе рассматривается влияние экологических инициатив в e-commerce на поведение потребителей и устойчивость бизнеса. На основе международного опыта (Amazon, DHL, Patagonia) предложены адаптивные механизмы для Узбекистана. Отмечено, что экологичные практики (зелёная доставка, переработка, экоупаковка) укрепляют лояльность клиентов, повышают эффективность и способствуют устойчивому росту рынка.

References

  1. Министерство цифровых технологий Республики Узбекистан. Отчет по цифровой экономике. 2023. URL: https://mitc.uz/ru
  2. Statista. E-commerce worldwide report. 2024. URL: https://www.statista.com/outlook/dmo/ecommerce/worldwide
  3. Nielsen. Global Corporate Sustainability Report. 2022. URL https://ashtonmanufacturing.com.au/66-of-consumers-willing-to-pay-more-for- sustainable-goods-nielsen-report-reveals
  4. Amazon. Sustainability Report. 2023. URL: https://sustainability.aboutamazon.com/report
  5. Patagonia. Impact Report. 2022. URL: https://www.patagonia.com/impact- report
  6. Unilever. Sustainable Living Report. 2021. URL: https://www.unilever.com/planet-and-society/sustainability-reporting
  7. Nike. Sustainability Report. 2021. URL: https://purpose.nike.com/reports
  8. Deloitte. Global Consumer Report. 2023. URL: https://www2.deloitte.com/insights/us/en/industry/retail-distribution/global- consumer-tracker.html
  9. 63% of consumers prefer to purchase from purpose-driven brands (Marketing Dive). URL: https://www.marketingdive.com/news/63-of-consumers-prefer-to- purchase-from-purpose-driven-brands-study-finds/543712
  10. Zalando Sustainability Progress Report 2022. In 2022, products with sustainability-related attributes accounted for 17 % of GMV; 58 % of GMV was generated with more sustainable products under earlier criteria. URL: https://www.responsibilityreports.com/HostedData/ResponsibilityReportArchive/z/za lando_2022.pdf
  11. Packaging Dive: «Amazon charts 28% drop in North American shipments containing single-use plastic packaging» — Amazon-отчёт 2024. URL: https://packagingdive.com
  12. DHL / Green Postal Day 2024: «Postal companies worldwide have reduced their total annual CO₂ emissions by nearly 40 % since 2008». URL: https://group.dhl.com/en/media-relations/press-releases/2024/green-postal-day- postal-companies-worldwide-have-reduced-their-total-annual-co2-emissions-by- nearly-40-percent-since-2008.html

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