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Son 4 (2025)
Marketing

Articles

MODALAR BIZNESIDA “YASHIL BREND” MARKETING STRATEGIYALARIDAN FOYDALANISH IMKONIYATLARI

Nashr etilgan 2025-04-30

Mualliflar
Ziyayeva Shaxlo Shoakbar qizi
Tashkilot
TDIU, “Savdo ishi” kafedrasi PhD
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Annotatsiya

Mazkur maqolada Oʻzbekistonda moda sanoatida “yashil brend” marketing strategiyalaridan foydalanish imkoniyatlari oʻrganildi. Tikuv -trikotaj korxonalarida ekologik innovatsiyalar va ularning isteʼmolchi xulq -atvoriga taʼsiri tahlil qilindi. Yashil innovats iyalar orqali brend imijini mustahkamlash, isteʼmolchilarning ongli xarid qilish qarorlarini shakllantirishga xizmat qilishi asoslab berildi. Tadqiqot natijalari asosida amaliy takliflar ishlab chiqildi.

Kalit so'zlar

marketing, moda, yashil brend, raqamli marketing, marketing strategiyasi, yashil innovatsiyalar

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