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Nomeri 3 (2024)
Marketing

Ilmiy maqolalar

MARKETING CHALLENGES IN THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN: ANALYSIS AND RECOMMENDATIONS FOR IMPROVEMENT

DOI 10.67668/mj/2024iss3/1628 Betlar 186-191

Nashr qilingan 2024-05-31

Mualliflar
Amirkulov Akram Ziyaevich
Affiliation
“Education sector projects centre” project office, head of the educational integration and international standards analysis group, in Economics
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Annotatsiya

This research paper presents a quantitative analysis of the marketing challenges in the higher education system of Uzbekistan, focusing on key indicators such as branding, recruitment, and retention. The study utilizes data from various sources, including surveys, official reports, and statistical databases, to identify the magnitude of these challenges and their impact on the system. Based on the analysis, the paper provides recommendations for addressing these challenges and improving the overall effectiveness and competitiveness of the higher education system.

References

  1. Review of the Research Trends in 21st Century. Journal of Educational Technology Systems, 48(3), 291-311
  2. Sánchez-Franco, M. J., & Roldán, J. L. (2018). Web Acceptance Model (WAM): Moderating Effects of User Experience. Information & Management, 55(6), 807-819
  3. www.edu.uz
  4. www.stat.uz

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