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YASHIL MARKETING STRATEGIYALARI: MUAMMOLAR VA YECHIMLAR

DOI 10.67668/mj/2025issspecial/1696 Betlar 201-205

Nashr qilingan 2025-10-16

Mualliflar
M.M. Ziyayeva
Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
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Annotatsiya

Ushbu tezisda yashil marketing strategiyalarining mohiyati, asosiy komponentlari (green 4P) va zamonaviy muammolari tahlil qilingan. Ekologik mahsulotlar ishlab chiqarish, yashil narx siyosati, barqaror logistika va ekologik reklama orqali ekologik ongli iste’molchilar bilan samarali aloqa o‘rnatish masalalari ko‘rib chiqilgan. Muammolar sifatida: standartlashtirish yetishmasligi, yuqori xarajatlar, mijozlarni ishontirish va uzoq muddatli rentabellik ko‘rsatib o‘tilgan. Uzoq muddatda yashil marketing barqaror rivojlanish uchun muhim yechim sifatida asoslanadi.

References

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  2. Lahtinen, V.; Dietrich, T.; Rundle-Thiele, S. Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context. J. Soc. Mark. 2020, 10, 357–375. [CrossRef]
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  4. Green Marketing: Benefits and Challenges. European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 7, Issue 11, 2020. Mrs. P.Anitha, Dr.C.Vijai. 3018

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