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Nomeri 6 (2026)
Marketing

Ilmiy maqolalar

BARQAROR ISTEʼMOL UCHUN SUNʼIY INTELLEKT ASOSIDAGI SHAXSIYLASHTIRISH: MILLIY IQTISODIYOTDA RAQAMLI MARKETING STRATEGIYALARI

DOI 10.67668/mj/2026iss6/1813

Nashr qilingan 2026-07-07

Mualliflar
Kadirova Zulxumar Namazovna
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Annotatsiya

Tadqiqot sunʼiy intellekt asosidagi shaxsiylashtirishning barqaror isteʼmolni rivojlantirish va raqamli marketing strategiyalari samaradorligiga taʼsirini empirik jihatdan baholadi. Tadqiqotda kesim maʼlumotlari, regressiya tahlili hamda strukturaviy tenglamalar modeli (SEM) qoʻllanilib, isteʼmolchi qoniqishi, tashkilotiy adolat, menejerlik samaradorligi, manfaatdor tomonlar muvofiqligi va raqamli tayyorgarlik oʻrtasidagi bogʻliqlik tahlil qilindi. Natijalar algoritmik tarafkashlikni kamaytirish qarorlar sifatini va shaxsiylashtirilgan marketing yechimlarini qabul qilish darajasini oshirganini tasdiqladi. Sunʼiy intellekt asosidagi shaxsiylashtirish barqaror isteʼmolni ragʻbatlantirish, marketing samaradorligini kuchaytirish hamda maʼlumotlarga asoslangan boshqaruv qarorlarini takomillashtirishga xizmat qilgani asoslandi.

Kalit so'zlar

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