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Nomeri 7 (2026)
Marketing

Ilmiy maqolalar

KICHIK BIZNESDA MARKETING RESURSLARIDAN FOYDALANISH SAMARADORLIGINI KOMPLEKS BAHOLASH METODOLOGIYASINI TAKOMILLASHTIRISH

DOI 10.67668/mj/2026iss7/1864

Nashr qilingan 2026-07-30

Mualliflar
Rustamov Alisher Raxmataliyevich
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Annotatsiya

Mazkur maqolada kichik biznesda marketing resurslaridan foydalanish samaradorligini kompleks baholash metodologiyasini takomillashtirish masalalari ilmiy jihatdan tahlil qilindi. Tadqiqotda marketing resurslari, marketing qobiliyati va natijadorlik koʻrsatkichlarini yagona tizimda baholashga asoslangan uch blokli metodologik yondashuv ishlab chiqildi. Indekslash, normallashtirish, multiplikativ agregatlash hamda qiyosiy benchmarking usullari qoʻllanilib, integral baholash modeli taklif etildi. Olingan natijalar marketing resurslaridan foydalanish samaradorligini oshirish, boshqaruv qarorlarini asoslash, raqamli marketing vositalaridan samarali foydalanish va kichik biznesning raqobatbardoshligini kuchaytirish imkoniyatlarini koʻrsatdi. Taklif etilgan metodologiya marketing faoliyatini baholash va resurslardan oqilona foydalanishni taʼminlash uchun ishonchli ilmiy asos yaratdi.

Kalit so'zlar

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