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Nomeri 8 (2026)
Marketing

Ilmiy maqolalar

MAHSULOT SIFATINI BAHOLASH MEZONLARI VA ULARNING NAZARIY TASNIFI

DOI 10.67668/mj/2026iss8/1913

Nashr qilingan 2026-08-23

Mualliflar
Xabibullayev Anvar Shovkat oʻgʻli
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Annotatsiya

Maqolada mahsulot sifatini baholashda qoʻllaniladigan mezonlarning nazariy asoslari va ularni tizimlashtirish imkoniyatlari tahlil qilindi. Muallif sifat kategoriyasining beshta klassik talqinini hamda xalqaro standartlashtirish hujjatlarida qabul qilingan taʼrifni qiyosladi va har bir yondashuv qanday baholash mezonlarini keltirib chiqarishini koʻrsatdi. Tadqiqot natijasida mezonlarni beshta guruhlash asosi - baholash subyekti, oʻlchash tabiati, atribut manbasi, hayotiy sikl bosqichi va isteʼmolchi qoniqishiga taʼsir xarakteri boʻyicha ajratuvchi koʻp darajali tasnif taklif etildi. Taklif etilgan tasnif obyektiv texnik koʻrsatkichlar bilan idrok etilgan sifat mezonlarini yagona mantiqiy tizimda birlashtiradi hamda marketing tadqiqotlarida integral baholash indekslarini shakllantirish uchun uslubiy asos yaratadi.

Kalit so'zlar

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References

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