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Son 12 (2025)
Marketing

Articles

XIZMAT KOʻRSATISH SOHASIDA STRATEGIK MENEJMENTNING ROLI VA AHAMIYATI

Nashr etilgan 2025-12-25

Mualliflar
Alimova Dildora Damirovna a , Aslonov Abdulla Xolmurodovich b
Tashkilotlar
a Buxoro davlat texnika universiteti “Iqtisodiyot va menejment” kafedrasi assistent oʻqituvchisi
b Buxoro davlat texnika universiteti “Iqtisodiyot va menejment” kafedrasi stajyor -oʻqituvchisi
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Annotatsiya

Ilmiy maqolada xizmat koʻrsatish sohasida strategik menejmentning roli va ahamiyati nazariy hamda amaliy jihatdan tahlil qilingan. Xizmatlar sektorining oʻziga xos xususiyatlari, raqobat muhitining kuchayishi va raqamli transformatsiya sharoitida strategik boshqaruvning zarurligi ilmiy asosda yoritilgan. Tadqiqot jarayonida strategik menejmentning xizmatlar sifatini oshirish, raqobatb ardoshlikni taʼminlash va barqaror rivojlanishga erishishdagi ahamiyati asoslab berilgan hamda mamlakatimiz xizmat koʻrsatish korxonalari misolida tahliliy xulosalar ishlab chiqilgan.

Kalit so'zlar

strategik menejment, xizmat koʻrsatish sohasi, xizmatlar sifati, raqobatbardoshlik, raqamli transformatsiya, barqaror rivojlanish

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