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Son 9 (2026)
Marketing

Ilmiy maqolalar

TAʼLIM XIZMATLARI BOZORIDA OMNIKANAL MARKETING KONSEPSIYASINING MAZMUNI, TAMOYILLARI VA RIVOJLANISH XUSUSIYATLARI

DOI 10.67668/mj/2026iss9/1972 Betlar 227-238

Nashr qilingan 2026-09-07

Mualliflar
Kulieva Sitora Munisovna
Marketing jurnali — 2026-yil sentabr, 9-son
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Annotatsiya

Maqolada taʼlim xizmatlari bozorida omnikanal marketing konsepsiyasining nazariy mazmuni, tamoyillari va rivojlanish xususiyatlari ilmiy jihatdan asoslandi. Xizmat-dominant mantiq, mijoz tajribasi va kanallar integratsiyasi nazariyalari umumlashtirilib, koʻp kanalli, kanallararo va omnikanal yondashuvlarning evolyutsion farqlari aniqlandi. Milliy statistika qoʻmitasi va DataReportal maʼlumotlari asosida Oʻzbekistonda talabalar kontingentining jadal oʻsishi hamda aholining yuqori raqamli faolligi omnikanal modelni joriy etish uchun qulay institutsional va texnologik zamin yaratgani koʻrsatildi. Uzluksizlik, maʼlumotlar yaxlitligi, shaxsiylashtirish, brend yagonaligi, qiymatni birgalikda yaratish va pedagogik maqsadga muvofiqlik tamoyillariga tayangan tuzilmaviy model ishlab chiqildi. Taʼlim tashkilotining abituriyent, talaba va bitiruvchi bilan munosabatlarini yagona tajriba sifatida boshqarishga qaratilgan amaliy takliflar ilgari surildi.

Kalit so'zlar

omnikanal marketing, taʼlim xizmatlari bozori, mijoz tajribasi, kanallar integratsiyasi, xizmat-dominant mantiq, oliy taʼlim, raqamli transformatsiya.

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