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Son 9 (2026)
Marketing

Ilmiy maqolalar

TURISTIK IMIJ TUSHUNCHASI VA UNI SHAKLLANTIRUVCHI OMILLAR: BOSHQARILISH VA ISHONCHLILIK OʻRTASIDAGI TESKARI BOGʻLIQLIK

DOI 10.67668/mj/2026iss9/2147 Betlar 978-987

Nashr qilingan 2026-09-07

Mualliflar
Zufarova Dilobar Baxtiyor qizi
Tashkilot
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
Marketing jurnali — 2026-yil sentabr, 9-son
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Annotatsiya

Maqolada turistik imij tushunchasi va uni shakllantiruvchi axborot manbalari nazariy jihatdan oʻrganildi. Nazariy umumlashtirish, tizimlashtirish va qiyosiy tahlil usullari qoʻllanildi. Manbalar hudud tomonidan boshqarilish darajasi hamda isteʼmolchi uchun ishonchliligi boʻyicha tartiblandi. Ushbu mezonlar oʻrtasidagi ehtimoliy teskari bogʻliqlik konseptual sxema orqali ifodalandi. Sayohatchilar tajribasi, mustaqil sharhlar va marketing kommunikatsiyalarining imij shakllanishidagi oʻrni tahlil qilindi. Imij oʻzgarishining vaqt xususiyatlari hamda uni oʻlchashning qamrovi koʻrib chiqildi. Tuzilgan anketalarni ochiq savollar bilan toʻldirish, respondentlarni tashrif tajribasiga koʻra ajratish va takroriy oʻlchovlarni tashkil etish tavsiya qilindi. Xizmat sifati, shaffof kommunikatsiya va muntazam monitoringni uygʻunlashtirish yoʻnalishlari belgilandi. Takliflar keyingi empirik tadqiqotlar uchun nazariy asos sifatida taqdim etildi.

Kalit so'zlar

turistik imij, axborot manbalari, boshqarilish, ishonchlilik, sayohatchilar tajribasi, marketing kommunikatsiyalari, imijni oʻlchash, ochiq savollar

Foydalanilgan adabiyotlar

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