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Son 12 (2025)
Marketing

Articles

DON MAHSULOTLARI KORXONALARIDA MARKETING JARAYONLARINI YOʻLGA QOʻYILGANLIK HOLATI VA RIVOJLANISH VEKTORLARI

Nashr etilgan 2025-12-25

Mualliflar
Kurbanova Dildora Abduraxmanovna
Tashkilot
Toshkent davlat texnika universiteti “Sanoat iqtisodiyoti va menejmenti” kafedrasi dotsenti (DSc)
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Annotatsiya

Ushbu maqolada don mahsulotlari ishlab chiqaruvchi korxonalarda marketing jarayonlarining joriy holati va rivojlanish istiqbollari tahlil qilingan. Tadqiqot doirasida zamonaviy marketing strategiyalari, raqamli marketing vositalari, bozor segmentatsiyasi v a brendlash yoʻnalishlari oʻrganilgan. Maqolada don mahsulotlari sanoatida mijozlar bilan munosabatlarni boshqarish (CRM), raqamli transformatsiya va omnikanal marketing tatbiqi koʻrib chiqilgan. Tadqiqot natijalari shuni koʻrsatadiki, integratsiyalashgan marketing strategiyasi bozor ulushini 15 -25% ga oshirish va mijozlar sadoqatini 30 -40% ga yaxshilash imkonini beradi.

Kalit so'zlar

don mahsulotlari, marketing strategiyasi, raqamli marketing, brendlash, bozor segmentatsiyasi, CRM, mijozlar sadoqati, omnikanal marketing

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