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Son 10 (2025)
Marketing

Articles

OLIY TALIMGA TALABALARNI JALB ETISHНИНГ RAQAMLI MARKETING VOSITALARI

Nashr etilgan 2025-10-31

Mualliflar
Isamuxametov Shukurullo Asatullayevich
Tashkilot
Oʻzbekiston Respublikasi Oliy taʼlim fan va innovatsiyalar vazirligi ishlar boshqaruvchisi
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Annotatsiya

Maqolada Oʻzbekiston oliy taʼlim muassasalariga talabalarni jalb etishda raqamli marketing vositalari – SEO, SMM, influencer marketing, chatbotlar va veb - analitikaning kompleks qoʻllanilishi samaradorlikka taʼsiri ilmiy asosda tahlil qilinadi. Tadqiqotda r aqamli texnologiyalar sogʻliqni saqlash sohasidagi jarayonlarni samarali tashkil etishda muhim omil sifatida namoyon boʻlgani kabi, oliy taʼlimda ham talaba rekrutmenti biznes jarayoni sifatida qaraladi. Bu jarayon abituriyentning xabardorlik bosqichidan t ortib qabul va roʻyxatdan oʻtishgacha boʻlgan uzluksiz tajribasini raqamli platformalar orqali boshqarishni nazarda tutadi. Ushbu yondashuv xalqaro raqobatbardoshlikni oshirish, talaba tajribasini yaxshilash va boshqaruv xarajatlarini optimallashtirish orq ali oliy taʼlim muassasalari faoliyatining samaradorligini taʼminlaydi.

Kalit so'zlar

raqamli marketing, oliy taʼlim, talabalarni jalb etish, SEO, SMM, influencer marketing, chatbotlar, veb -analitika, konversiya, raqamli transformatsiya, Study in Uzbekistan

Adabiyotlar ro'yxati

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