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Son 12 (2025)
Marketing

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MOYLI EKINLAR YETISHTIRISHDA MARKETING STRATEGIYALARINING SAMARADORLIGINI OSHIRISH YOʻLLARI

Nashr etilgan 2025-12-25

Mualliflar
Valiyeva Aziza Anvar qizi
Tashkilot
TDIU, “Marketing” kafedrasi katta oʻqituvchisi
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Annotatsiya

Ushbu tadqiqotda moyli ekinlar yetishtirishda marketing strategiyalarining samaradorligini oshirish masalasi chuqur tahlil qilingan. Jahon va Oʻzbekiston tajribasi asosida raqamli texnologiyalar, shartnomali dehqonchilik, kooperativlar va ijtimoiy tarmoqla rning roli oʻrganildi. Statistik tahlil va qiyosiy metodlar orqali marketing tizimining ishlab chiqarishdan isteʼmolgacha boʻlgan bosqichlardagi samaradorligi baholandi. Natijada, daromadni oshirish, xarajatlarni kamaytirish va qiymat zanjirini optimallash tirishga xizmat qiluvchi strategik yoʻnalishlar aniqlandi. Oʻzbekiston sharoitiga mos amaliy takliflar ishlab chiqildi.

Kalit so'zlar

moyli ekinlar, marketing strategiyasi, raqamli texnologiyalar, shartnomali dehqonchilik, kooperativlar, marketing samaradorligi, qiymat zanjiri, Oʻzbekiston, qishloq xoʻjaligi marketingi, innovatsion yondashuv

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