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Son 12 (2025)
Marketing

Articles

MARKETING RIVOJLANGAN BOZORLARDA MAHSULOTLARGA ISHONCHNI SHAKLLANTIRISHNING ALTLARI.

Nashr etilgan 2025-12-25

Mualliflar
Абдурашидова Нигора Алишеровна a , Кахрамонова Шахзода Дилмурод кизи b , факультет Туризма группа МР -01 c , Болтаева Севинч Учкун кизи d , факультет Туризма группа МР -01 e
Tashkilotlar
a TDDU Marketing kafedrasi PhD
b TDIU 4-kurs talabasi
c Yoʻq
d TDIU 4-kurs talabasi
e Yoʻq
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Annotatsiya

Ushbu maqolada rivojlanayotgan bozorlarda mahsulotlarga bo'lgan ishonchning rivojlanishiga ta'sir qiluvchi asosiy marketing determinantlari tahlili natijalari keltirilgan . Ishonch determinantlari modeli brend obro'si, axborot shovqini, korxona biznes yo'nalishlari va zamonaviy texnologik vositalar kabi omillarni tizimlashtirish orqali qurilgan. Xariddan qoniqish, ishonch va iste'molchi sadoqat triadasi o'rganiladi va triad a konstruksiyalarining o'zaro ta'siri algoritmi taklif qilinadi. Tadqiqotning maqsadi bozorda iste'molchilar o'rtasida ishonchning rivojlanishiga shaxsiylashtirilgan marketingning ta'sirini aniqlashdir. Shuningdek, ishonch omillari tuzilishi va ularning o'zaro bog'liqligini aks ettiruvchi grafiklar va jadvallar keltirilgan.

Kalit so'zlar

marketing determinantlari, rivojlanayotgan bozorlar, mahsulot sifati, iste'molchi, chakana sotuvchi, qoniqish, ishonch, sodiqlik. № 1 148

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