Tel: +998977838464
Search

Son 2 (2025)
Marketing

Articles

ISHLAB CHIQARISH KORXONALARINING RAQOBOT QABORATLIGINI OSHIRISHDA BENCHMARKINGNING AHAMIYATI.

Nashr etilgan 2025-02-28

Mualliflar
Musayeva Shoira Azimovna a , Samarkand, Uzbekistan b
Tashkilotlar
a Samarqand iqtisodiyot va servis instituti professori
b Yoʻq
PDF (inglizcha) Google Scholar Google Scholar

Annotatsiya

Mazkur maqolada korxonalar raqobatchilarga nisbatan bozordagi mavqeini yaxshilashi , xarajatlarni kamaytirishi , samaradorlikni oshirishi , isteʼmolchilarning qoniqishini oshirishi , zaif tomonlarini aniqlashi , bozordagi strategik maqsadini belgilashi , axborot manbalarini aniqlashi , axborot turi va hajmini belgilashi , maʼlumot toʻplash usullarini tanlashi , axborotni tahlil qilishi , benchmarking mazmuni va uning texnologiyasini koʻrib chiqish masalalari yoritilgan .

Kalit so'zlar

Korxona, samaradorlik, bozor, strategiya, isteʼmolchi, marketing, benchmarking, raqobatbardoshlik, benchmarking bosqichlari

Adabiyotlar ro'yxati

  1. Armstrong, G., Kotler, P., & Marker, M. (2016). Marketing: An Introduction. Pearson, England. Paperback: 720 pages.
  2. Kotler, P., & Keller, K. L. (2012). Marketing Management. Pearson Education, Inc., USA.
  3. Kotler, P., Armstrong, G., Wong, W., & Saunders, D. J. (2013). Osnovy marketinga (5th European edition). Textbook. Moscow: OOO "IDWilliams". – 752 p.
  4. Soliev, A., & Vuzrukhonov, S. (2010). Marketing, Market Science. Textbook. Tashkent: Economics -Finance. – 424 p.
  5. Ergashkhodjaeva, Sh. J., Qosimova, M. S., & Yusupov, M. A. (2011). Marketing. Textbook. Tashkent: TSIU. – 202 p.
  6. Musaeva, Sh. A. (2023). Marketing Research. Textbook. Publishing and Creative Department of LLC "STAR -SEL". Samarkand.
  7. Musaeva, Sh. A. (2022). Integrated Marketing Communication. Textbook. "Mahorat" Publishing House, Samarkand.
  8. Musaeva, Sh. A., & Usmonova, D. I. (2021). Innovative Marketing. Textbook. "TURON EDITION".

Yuklab olishlar

Yuklab olish ma’lumotlari hali mavjud emas.