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Son 7 (2025)
Marketing

Articles

OLIY TAʼLIM MUASSASALARINI RAQAMLASHTIRISH JARAYONIDA BIG DATA TEXNOLOGIYALARI ASOSIDA TALABA FIKRLARINI TAHLIL QILISH VA MARKETING STRATEGIYASINI OPTIMALLASHTIRISH

Nashr etilgan 2025-07-31

Mualliflar
Akbarov Nodir Gafurovich
Tashkilot
TDIU, Raqamli iqtisodiyot fakulteti dekani, PhD, dotsent
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Annotatsiya

Tadqiqotda oliy taʼlim muassasalarida raqamli transformatsiya jarayonida talabalar fikrlari Big Data texnologiyalari asosida tahlil qilindi. Maʼlumotlar onlayn platformalar, ijtimoiy tarmoqlar va soʻrovnomalar orqali yigʻildi. Sentiment tahlili, mavzu mode llashtirish va SWOT tahlili yordamida asosiy muammolar va imkoniyatlar aniqlandi. Natijalar universitetlar uchun raqamli xizmatlarni rivojlantirish, talaba qoniqishini oshirish va marketing strategiyasini takomillashtirishga asos yaratdi.

Kalit so'zlar

raqamli transformatsiya, Big Data, sentiment tahlili, mavzu modellashtirish, SWOT tahlili, oliy taʼlim

Adabiyotlar ro'yxati

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