BANK XIZMATLARI MARKETINGIDA SUNʼIY INTELLEKT NI QOʻLLASHNING INNOVATSION IMKONIYATLARI VA RIVOJLANTIRISH ISTIQBOLLARI
Annotatsiya
Maqolada bank marketingida sunʼiy intellekt va raqamli texnologiyalarni integratsiya qilish imkoniyatlari tahlil qilindi. Tadqiqotda mashinaviy oʻrganish, chuqur oʻrganish, RPA va bulut texnologiyalarining bank xizmatlarini takomillashtirishdagi oʻrni yori tildi. Konseptual model asosida maʼlumotlarni qayta ishlash, mijozlarni segmentatsiya qilish, xizmatlarni shaxsiylashtirish va jarayonlarni avtomatlashtirishning marketing samaradorligiga taʼsiri koʻrsatildi. Natijalar ushbu texnologiyalar banklar uchun ra qobatbardoshlikni oshirish, innovatsion rivojlanishni jadallashtirish va mijozlar bilan barqaror aloqalarni mustahkamlashda muhim ekanini tasdiqlaydi.
Kalit so'zlar
sunʼiy intellekt, bank marketingi, raqamli transformatsiya, CLV, RPA, FinTech, bulut texnologiyalari
Adabiyotlar ro'yxati
- Adegoke, A. (2025). Leveraging predictive customer lifetime value in financial consulting to drive growth -focused service redesign strategies. International Journal of Advance Research Publication and Reviews, 2(6), 189 –211. https://doi.org/10.55248/gengpi.6.0625.2220
- Alao, O. (2025). Integrating business analysis with deep learning algorithms to enhance financial modelling and long -term ROI strategies. International Journal of Research Publication and Reviews. https://doi.org/10.55248/gengpi.6.0125.0660
- Chad, F. (2025). Financial technology and digital transformation in Islamic banks: Current realities and future outlook – A comparative study of Al Rajhi Bank (Saudi Arabia) and Qatar Islamic Bank. Retrieved from https://www.researchgate.net/publication/391204557
- Lopes, J. M., Massano -Cardoso, I., & Pedrosa, L. (2025). The role of artificial intelligence in mobile banking: Decoding Portuguese consumersʼ perceptions and intentions to engage. Future Business Journal, 11, 125. https://doi.org/10.1186/s43093 - 025-00510 -0
- Mogili, V . B. (2025). Empowering human -AI collaboration: Enterprise technology platforms and human expertise synergy in healthcare, finance, and scientific research. Journal of Computer Science and Technology Studies, 7(7), 57. https://doi.org/10.32996/jcsts.2025.7.7.57
- Moussa, M., & McMurray, A. (Eds.). (2025). The Palgrave handbook of breakthrough technologies in contemporary organisations. Springer. https://doi.org/10.1007/978 -981-96-2516 -1
- Ni, W., Chen, Q., Guo, X., & Liu, Y . (2025). Enhanced securities investment strategy using ISSA –SVM: A hybrid model combining adaptive moving average, support vector machine, and multi -strategy sparrow search algorithm for improved trend tracking and risk adjustment. Discover Applied Sciences, 7, 536. https://doi.org/10.1007/s42452 -025-07016 -y
- Sharma, V . (2021). The convergence of AI and RPA in financial services: Driving digital transformation in banking. International Journal of Innovative Research and Creative Technology, 7(5). https://doi.org/10.5281/zenodo.14763539
- Shkarlet, S., Dubyna, M., Shchur, R., & Shyshkina, O. (2025). The role of cloud technologies in modern development of banking institutions. Journal of Vasyl Stefanyk Precarpathian National University, 12(2), 143 –157. https://doi.org/10.15330/jpnu.12.2.143 -157
- Sunaryo, D., & Hamdan, D. A. P. (2025). Digital transformation in financial risk management: Opportunities, challenges, and future trends. Management Dynamics, 2(2). https://doi.org/10.70062/managementdynamics.v2i2.65
- Vuvor, C. M., Epifani, S., & Pulina, G. (2025). Exploring opportunities in Africaʼs dairy production: Digital transition as a catalyst for marketing innovation and value chain synergies – a systematic review. Frontiers in Animal Science, 6, 1632532. https://doi.org/10.3389/fanim.2025.1632532