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Son 6 (2025)
Marketing

Articles

ONLAYN SAVDO MAYDONCHALARI DA TOVARLAR SAVDOSINI OSHIRISHDA MARKETING STRATEGIYALARIDAN FOYDALANISH

Nashr etilgan 2025-06-30

Mualliflar
Baxromov Xudoyor Xabibullo oʻgʻli
Tashkilot
TDIU , 1-kurs tayanch doktoranti
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Annotatsiya

Maqolada onlayn savdo maydonchalarida marketing strategiyalarining mahsulot sotuviga taʼsiri tahlil qilindi. Freemium model, live -streaming savdo, omni -digital strategiya, sunʼiy intellektdan foydalanish va bozor segmentatsiyasi marketing samaradorligiga q oʻshadigan hissasi oʻrganildi. Tadqiqot natijalari kompaniyalarga yangi xaridorlarni jalb qilish, sotuv hajmini oshirish va brend nufuzini kuchaytirishga yordam beruvchi takliflarni ishlab chiqishga asos yaratadi.

Kalit so'zlar

marketing strategiyasi, onlayn savdo, freemium model, live - streaming, sunʼiy intellekt, bozor tahlili

Adabiyotlar ro'yxati

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  2. Said, L. R., Firdaus, M. R., & Mayvita, P. A. (2025). A systematic literature review on live -streaming commerce: Trends, consumer behavior, and business implications. ACCESS, 6(2). https://doi.org/10.46656/access.2025.6.2(11)
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  6. Farida, I., & Aprianingsih, A. (2025). Exploring market opportunities for online Russian language education in Indonesia: A competitive analysis of LERUSS ID. Paradoks: Jurnal Ilmu Ekonomi, 8(3), 1037 –1050. http://jurnal .feb- umi.id/index .php/PARADOKS /article /view /1382
  7. Bosch, Z. J., Rossouw, D., & Bounds, M. (2025). A case of business strategies for positioning and competitiveness in South Africa. Conference Paper. https://ujcontent.uj.ac.za/

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