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Son 3 (2025)
Marketing

Articles

RAQAMLI MARKETINGNING ZAMONAVIY TURIZMGA TAʼSIRI

Nashr etilgan 2025-03-28

Mualliflar
Abduvaxidov Abdumalik Maxkamovich
Tashkilot
TDIU “Turizm va servis” kafedrasi professori
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Annotatsiya

Mazkur tadqiqot zamonaviy turizm sohasida raqamli marketing vositalarining samaradorligini tahlil qilishga bagʻishlangan boʻlib, foydalanuvchi xatti -harakatiga taʼsir qiluvchi omillar Push –Pull–Resistance modeli asosida oʻrganildi. Social Media, Email mark eting va SEO strategiyalarining taqqosloviy tahlili orqali marketing vositalarining konversiyaga taʼsiri, ishonch yaratish darajasi va texnik samaradorligi baholandi. Shuningdek, SWOT tahlil orqali ijtimoiy tarmoqlardagi marketing strategiyalarining kuchli va zaif tomonlari aniqlanib, texnologik yechimlar (AI, VR, chatbotlar) yordamida foydalanuvchi tajribasini optimallashtirish yoʻllari koʻrsatib berildi. Tadqiqot natijalari raqamli marketingning turistik qaror qabul qilish jarayonidagi strategik rolini ko ʻrsatadi va amaliy takliflar bilan yakunlanadi.

Kalit so'zlar

turizm, raqamli marketing, Social Media, SEO, Email marketing, Push –Pull–Resistance modeli, SWOT tahlil, foydalanuvchi tajribasi, texnologik transformatsiya, konversiya

Adabiyotlar ro'yxati

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