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FARMASEVTIKA MAHSULOTLARI BOZORIDA KOMPANIYANING MIJOZLAR BILAN MUNOSABATLARINI OʻZIGA XOS XUSUSIYATLARI

Tashkilot
TDIU “ Marketing” kafedrasi dotsenti, PhD Annotatsi ya Bugungi kunda yuqori raqobatbardosh farmatsevtika bozorida kuchli mijozlar munosabatlarini oʻrnatish va qoʻllab -quvvatlash har qachongidan ham muhimroqdir Tez rivojlanayotgan farmatsevtika mahsulotlariga boʻlgan ehtiyojlar va shaxsga yoʻnaltirilgan xizmat larga boʻlgan talab ortib borayotganligi sababli, kompaniyalar shunchaki mahsulotlarni taqdim etishdan tashqariga chiqishlari kerak — ular oʻz mijozlari bilan ishonch, sodiqlik va ochiq muloqotni kuchaytirishlari lozim. Ishlab chiqaruvchi, distribyutor yok i tibbiy xizmat koʻrsatuvchi provayder boʻladimi, ushbu sohadagi qiyinchiliklar va imkoniyatlarni tushunish uzoq muddatli muvaffaqiyatga olib keladigan mazmunli aloqalarni rivojlantirishning kalitidir. Ushbu maqolada farmatsevtika bozorida mijozlar munosab atlarini mustahkamlashning oʻziga xos xususiyatlari keltirilgan boʻlib, bu korxonaga foyda keltiradigan uzoq muddatli hamkorlikni yaratishga yordam beradi Kalit soʻzlar: mijozlar bilan aloqalarni boshqarish, xarajatlar nazorati rentabellik , patent muhofazasi

Annotatsiya

In todayʼs highly competitive pharmaceutical market, building and maintaining strong customer relationships is more important than ever. With rapidly evolving pharmaceutical product needs and increasing demand for personalized services, pharmaceutical comp anies must go beyond simply delivering products – they must foster trust, loyalty, and open communication with their customers. Whether a manufacturer, distributor, or healthcare provider, understanding the challenges and 327 opportunities in this industry is key to developing meaningful relationships that lead to long-term success. This article outlines the specifics of building customer relationships in the pharmaceutical market, which will help create long -term partnerships that benefit the business.

Kalit so'zlar

mijozlar bilan aloqalarni boshqarish, xarajatlar nazorati, rentabellik, patent muhofazasi


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