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Son 5 (2025)
Marketing

Articles

TELEVIZYON REKLAMALARIDA RATSIONAL JOZIBADORLIK ELEMENTLARIDAN FOYDALANISH

Nashr etilgan 2025-05-31

Mualliflar
Safarov Alisher Yunusaliyevich
Tashkilot
Oriental universiteti tadqiqotchisi
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Annotatsiya

Maqolada televizion reklamalarda ratsional jozibadorlik elementlaridan foydalanishning ahamiyati, turlari va qoʻllanilishi misollar bilan tahlil qilindi. Ratsional jozibadorliklar – solishtirma, bir tomonlama va ikki tomonlama xabarlar asosida tasniflanib, ularning brendlarni targʻib qilishdagi samaradorligi koʻrib chiqildi. Tadqiqotda BMW, Tide, Nestle, Oral-B kabi taniqli brendlarning reklama strategiyalari tahlil qilindi. Shuningdek, ratsional jozibadorliklarni tanlashda reklama maqsadlari, auditoriya psixologiyasi va mahsulot xususiyatlarining taʼsiri taʼkidlandi.

Kalit so'zlar

televizion reklama, ratsional jozibadorlik, solishtirma xabar, bir tomonlama xabar, ikki tomonlama xabar, brend imiji

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