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Son 5 (2025)
Marketing

Articles

RAQAMLI MARKETING VOSITALARIDAN B2B BOZORIDA FOYDALANISH SAMARADORLIGI

Nashr etilgan 2025-05-31

Mualliflar
Samadov Askarjon Nishonovich a , Shovdirov Toxirmalik Nafasovich b
Tashkilotlar
a Toshkent davlat iqtisodiyot universiteti “Marketing” kafedrasi professori
b ISFT – Moliyaviy texnologiyalar va fanlar xalqaro instituti Mustaqil tadqiqotchi
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Annotatsiya

Ushbu maqolada raqamli marketingning asosiy yoʻnalishlari, xususan, B2B marketingdagi ahamiyati va ularda qoʻllanilayotgan raqamli texnologiyalar tahlil qilindi. Tadqiqotning asosiy maqsadi - raqamli marketing strategiyalari va texnologiyalarini B2B marketing kontekstida oʻrganish hamda SWOT tahlili yordamida mavjud imkoniyatlar va muammolarni aniqlashdan iborat. Adabiyotlar tahlili shuni koʻrsatdiki, aynan B2B sohasida raqamli texnologiyalardan foydalanishga oid ilmiy tadqiqotlar yetarli darajada rivojlanmagan. Mazkur maqola shu boʻshliqni toʻldirishga xizmat qiladi.

Kalit so'zlar

Raqamli marketing, B2B marketing, SWOT tahlil, strategik rejalashtirish, elektron tijorat, sunʼiy intellekt

Adabiyotlar ro'yxati

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