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Son 5 (2025)
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OZIQ -OVQAT MAHSULOTLARI BREND QIYMATINI YARATISHNING KONSEPTUAL JIHATLARI

Nashr etilgan 2025-05-31

Mualliflar
Xodjiyev Ibroxim Ikramovich
Tashkilot
TDIU mustaqil tadqiqotchisi
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Annotatsiya

Ushbu maqolada sut va sut mahsulotlari bozorida brend qiymatini yaratish nazariyalari oʻrganilib, brend qiymati korxonaning marketing miks elementlari va imijiga bogʻliq ekanligi asoslangan.

Kalit so'zlar

brend, brend qiymati, marketing miks, marketing, brenddan xabardorlik, brendga sodiqlik, brend strategiyasi, tizimli tenglamalar modeli (SEM), raqobatbardoshlik

Adabiyotlar ro'yxati

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