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Son 11 (2025)
Marketing

Articles

TEMIR YOʻL TRANSPORTI TIZIMINI INNOVATSION RIVOJLANTIRISH VA BOSHQARUV MEXANIZMLARINI TAKOMILLASHTIRISHDA MARKETING STRATEGIYALARINING ROLI

Nashr etilgan 2025-11-29

Mualliflar
Mauzerov Jaxongir Ulugʻbek oʻgʻli
Tashkilot
Toshkent davlat iqtisodiyot universiteti “Soliqlar va budjet hisobi” fakulteti oʻquv ishlari boʻyicha dekan oʻrinbosari “Yashil iqtisodiyot” kafedrasi mustaqil izlanuvchisi
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Annotatsiya

Ushbu maqolada temir yoʻl transporti tizimini innovatsion rivojlantirishda marketing strategiyalarining boshqaruv mexanizmlariga integratsiyalashuvi empirik va qiyosiy tahlillar asosida baholangan. Yevropa, Hindiston va Indoneziya tajribalari asosida marketingning foydalanuvchi ehtiyojlariga moslashuvi, xizmatlar diversifikatsiyasi va raqamli yechimlar orqali tizim samaradorligiga taʼsiri aniqlashtirilgan. Tahlillar marketing yondashuvlarining strategik boshqaruvdagi roli tizim darajasida shakllanishini koʻrsatdi.

Kalit so'zlar

temir yoʻl transporti, innovatsion boshqaruv, marketing strategiyasi, foydalanuvchi tajribasi, raqamli xizmatlar, tizim samaradorligi

Adabiyotlar ro'yxati

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