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Son 11 (2025)
Marketing

Articles

TO‘QIMACHILIK KORXONALARI B2B BOZORIDA MARKETING STRATEGIYALARINING SAMARADORLIK OMILLARI

Nashr etilgan 2025-11-29

Mualliflar
Sapayeva Nilufar Kadambayevna a , Abu Rayhon Beruniy nomidagi b
Tashkilotlar
a N/A
b Urganch davlat universiteti i.f.f.d., PhD., dotsent
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Annotatsiya

Maqolada to‘qimachilik korxonalarining B2B bozorida marketing strategiyalarining samaradorlik omillari tizimli tarzda o‘rganilgan. Strategiyaning asosiy komponentlari sifatida raqamli integratsiya, tashkiliy salohiyat, innovatsion yondashuv, mijoz bilan al oqalarni boshqarish va pozitsiyalash ajratib ko‘rsatilgan. Ushbu omillar o‘zaro ketma -ketlikda strategik samaradorlikka olib boruvchi mexanizmlar sifatida baholangan. Kontseptual model asosida determinantlar o‘rtasidagi sababiy bog‘liqlik aniqlangan hamda amaliyotga yo‘naltirilgan xulosalar ishlab chiqilgan. Marketing strategiyasining samaradorligini oshirish bo‘yicha takliflar ishlab chiqilgan.

Kalit so'zlar

B2B marketing, to‘qimachilik korxonasi, strategik samaradorlik, raqamli integratsiya, innovatsiya, mijoz bilan aloqalar

Adabiyotlar ro'yxati

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