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Son 11 (2025)
Marketing

Articles

TURIZMNI RIVOJLANTIRISHDA ZAMONAVIY MARKETING STRATEGIYALARINING OʻRNI

Nashr etilgan 2025-11-29

Mualliflar
Xamidbayev Asadbek Nodir oʻgʻli
Tashkilot
Termiz iqtisodiyot va servis universiteti magistranti
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Annotatsiya

Maqolada turizmni rivojlantirishda zamonaviy marketing strategiyalarining roli nazariy asosda oʻrganilgan. Raqamli marketing, brendlashtirish, sunʼiy intellekt, AR/VR texnologiyalari va psixologik yondashuvlar orqali turistik xizmatlarga boʻlgan talabni sh akllantirish mexanizmlari tahlil etilgan. Marketing strategiyalari turistik mahsulotning qadriyatga aylanishida va destinatsiya raqobatbardoshligini oshirishda qanday ishlashi tizimli yondashuv asosida tushuntirilgan. Turizm sohasida samarali marketing muh itini yaratish uchun konseptual model taklif etilgan. Adabiyotlar asosida nazariy natijalar asoslab berilgan.

Kalit so'zlar

turizm marketingi, raqamli strategiyalar, brendlashtirish, sunʼiy intellekt, mijoz sadoqati, destinatsiya boshqaruvi

Adabiyotlar ro'yxati

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