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Son 10 (2025)
Marketing

Articles

KICHIK BIZNES SUBYEKTLARIDA RAQAMLI MARKETING TEXNOLOGIYALARINI JORIY ETISH JARAYONIDA INNOVATSION YONDASHUVLARNI TAKOMILLASHTIRISHNING NAZARIY VA AMALIY ASOSLARI

Nashr etilgan 2025-10-31

Mualliflar
Tursunxoʻjayeva Gulnoza Jamoliddin qizi
Tashkilot
Alfraganus Universiteti image/svg+xml
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Annotatsiya

Mazkur maqolada kichik biznes subyektlarida raqamli marketing texnologiyalarini joriy etishning amaliy holati va innovatsion yondashuvlar darajasi oʻrganildi. Soʻrovnoma va intervyu asosida toʻplangan maʼlumotlar asosida platformalardan foydalanish, mijozl ar bilan aloqalar sifati va transformatsiyaga tayyorgarlik baholangan. Tahlil natijalari kichik korxonalar raqamli vositalarga qiziqish bildirayotganini, biroq ulardan samarali foydalanishda tizimlilik, malaka va texnik resurslar yetishmayotganini koʻrsatd i. Muammo va imkoniyatlar asosida amaliy takliflar ishlab chiqildi.

Kalit so'zlar

raqamli marketing, kichik biznes, innovatsion yondashuv, transformatsiya, strategiya, mijozlar bilan aloqa, platformalar

Adabiyotlar ro'yxati

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