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Son 11 (2025)
Marketing

Articles

XARID QARORLAR QABUL QILISH JARAYONIDAGI XULQIYAT TO'SIQLARI

Nashr etilgan 2025-11-29

Mualliflar
Усмонова Диёра Маҳмуд кизи a , Нухритдинхаджаев Улугбек b , Атаханов Асадбек c
Tashkilotlar
a TDDU, dotsent, t.f.n
b TDU, talaba
c TDU, talaba
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Annotatsiya

Ushbu tadqiqotda xarid qarorlarini qabul qilish jarayonida uchraydigan asosiy psixologik va axborotga oid toʻsiqlar oʻrganildi. Emotsional reaktsiyalar, axborot ortiqligi va kognitiv qisqartmalarning isteʼmolchilar xatti -harakatlariga taʼsiri empirik maʼlu motlar asosida tahlil qilindi. Regression va korrelyatsion modellar yordamida xarid chastotasi , narxga asoslangan baholash va hissiy buzilishlar oʻrtasidagi bogʻliqlik aniqlab berildi . Natijalarda klassik ratsional tanlov nazariyasi bilan toʻliq tushuntirib boʻlmaydigan muhim cheklovlar aniqlangan . Emotsional ustuvorlik va maʼlumot yuklamasi isteʼmolchilarning qaror qabul qilishiga sezilarli darajada taʼsir qilgan . Tadqiqotda ushbu omillarni hisobga olish siyosiy va marketing choralarining samaradorligini oshirishga xizmat qilishi mumkinligi koʻrsatib oʻtildi.

Kalit so'zlar

isteʼmolchi xatti-harakati, emotsional buzilish, axborot yuklamasi, kognitiv toʻsiqlar, ratsional tanlov, xarid qarori, regressiya tahlili, povedencheski iqtisod

Adabiyotlar ro'yxati

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