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Son 9 (2025)
Marketing

Articles

KIMYO SANOATI KORXONALARIDA RAQAMLI KOMMUNIKATSIYA STRATEGIYALARINING SAMARADORLIGINI KPI VA ROI INDIKATORLARI ASOSIDA BAHOLASH

Nashr etilgan 2025-09-30

Mualliflar
Muminova Dildora Dilshadovna
Tashkilot
Toshkent davlat iqtisodiyot universiteti mustaqil izlanuvchisi
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Annotatsiya

Kimyo sanoati korxonalarida raqamli kommunikatsiya strategiyalarining samaradorligi KPI va ROI indikatorlari asosida baholangan. Tadqiqotda metrikalarning qoʻllanish amaliyoti statistik va sifatli yondashuvlar orqali tahlil qilindi. Turli raqamli kanallard a indikatorlarning samaradorlikka taʼsiri oʻrganildi. KPI va ROI oʻrtasidagi bogʻliqlik raqamli strategiyalarni takomillashtirishda asosiy vosita sifatida baholandi. Qaror qabul qilishda texnologik integratsiyaning ahamiyati aniqlab berildi. Mavjud tizimla r natijadorlikni oshirishda muhim rol oʻynashi koʻrsatib berildi.

Kalit so'zlar

KPI, ROI, raqamli marketing, strategik baholash, samaradorlik, texnologik integratsiya, kimyo sanoati

Adabiyotlar ro'yxati

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