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Son 10 (2025)
Marketing

Articles

FRANCHAYZING BRENDLARI UCHUN “BRENDBUK” KONSEPSIYASINING ILMIY ASOSLARI VA AMALIY NATIJALARI

Nashr etilgan 2025-10-31

Mualliflar
Xodjayev Anvar Rasulovich
Tashkilot
Buxoro davlat universiteti Iqtisodiyot kafedrasi dotsenti , i.f.f.d (PhD)
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Annotatsiya

Maqolada franchayzing tizimida faoliyat yurituvchi brendlar uchun “brendbuk” konsepsiyasining ilmiy -nazariy asoslari, uning marketing kommunikatsiyasidagi oʻrni va amaliy ahamiyati tahlil qilingan. Tadqiqotda “brend identifikatsiyasi”, “korporativ dizayn”, “vizual identifikatsiya tizimi” tushunchalari franchayzing biznes - modellaridagi standartlashtirish mexanizmlari bilan uygʻun holda oʻrganilgan. Natijalar shuni koʻrsatadiki, brendbuk franchayzing tarmogʻida yagona korporativ madaniyatni shakllantirish, is teʼmolchida ishonch uygʻotish va marketing samaradorligini oshirishda muhim strategik vosita hisoblanadi.

Kalit so'zlar

franchayzing, brendbuk, brend identifikatsiyasi, korporativ dizayn, vizual kommunikatsiya, marketing strategiyasi

Adabiyotlar ro'yxati

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