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Son 10 (2025)
Marketing

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QISHLOQ XOʻJALIGI MAHSULOTLARI BOZORIDA DIVERSIFIKATSIYA STRATEGIYASINING RAQOBATBARDOSHLIKKA TAʼSIRI

Nashr etilgan 2025-10-31

Mualliflar
Xudayberganov Jasur Baxodirovich
Tashkilot
Urganch davlat universiteti mustaqil tadqiqotchisi
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Annotatsiya

Qishloq xoʻjaligi mahsulotlari bozorida diversifikatsiya strategiyasidan foydalanishning raqobatbardoshlikka taʼsiri tahlil qilingan. Tadqiqotda ishlab chiqaruvchi korxonalar faoliyatida mahsulot turlarini kengaytirish, yangi bozor segmentlariga kirish va innovatsion marketing vositalarini joriy etish orqali raqobat ustunligini shakllantirish jarayonlari yoritilgan. Diversifikatsiya strategiyasining samaradorligi Porterning raqobat nazariyasi hamda Ansoff matritsasi asosida baholangan.

Kalit so'zlar

diversifikatsiya strategiyasi, raqobatbardoshlik, qishloq xoʻjaligi bozori, marketing, raqamli iqtisodiyot, innovatsiya, Porter nazariyasi, Ansoff matritsasi

Adabiyotlar ro'yxati

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