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Son 9 (2025)
Marketing

Articles

OLIY OLIYATLARNING DIGITAL MARKETINGIDA SUN'IY AQL

Nashr etilgan 2025-09-30

Mualliflar
Sadikov Shokhrukh Shukhratovich
Tashkilot
Tashkent International University image/svg+xml
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Annotatsiya

Ushbu maqolada Oʻzbekiston oliy taʼlim muassasalarida raqamli marketing jarayonlariga sunʼiy intellekt (SI) texnologiyalarini qoʻllashning joriy holati va istiqbollari oʻrganilgan. 2024 -yil oktabr oyida Oʻzbekistonda 2030 -yilgacha sunʼiy intellekt texnolog iyalarini rivojlantirish strategiyasi tasdiqlandi va 2030 -yilgacha 5 million nafar SI yetakchisini tayyorlash loyihasi eʼlon qilindi. Mamlakatda internet foydalanuvchilari soni 29,5 millionga yetdi, oliy taʼlim qamrovi esa 43 foizga oshdi. Tadqiqotda Oʻzbe kiston oliy taʼlim muassasalarida SI texnologiyalarini joriy etish imkoniyatlari va muammolari tahlil qilinib, amaliy tavsiyalar ishlab chiqilgan.

Kalit so'zlar

sunʼiy intellekt, raqamli marketing, oliy taʼlim, Oʻzbekiston, raqamli transformatsiya, chatbot, CRM, marketing avtomatizatsiyasi

Adabiyotlar ro'yxati

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