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Son 1 (2026)
Marketing

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OZIQ -OVQAT SANOATI RAQOBATBARDOSHLIGINI INNOVATSION MARKETING STRATEGIYALARI ASOSIDA OSHIRISH

Nashr etilgan 2026-01-31

Mualliflar
Hamroyev Bobir Shoyimovich
Tashkilot
Axborot texnologiyalari va menejment universiteti Umumiy ishlar boʻyicha prorektori
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Annotatsiya

Ushbu maqolada oziq -ovqat sanoati korxonalarining raqobatbardoshligini oshirishda innovatsion marketing strategiyalaridan foydalanishning iqtisodiy mexanizmlari va ahamiyati tadqiq etilgan. Tadqiqot natijasida sunʼiy intellekt, katta maʼlumotlar tahlili va raqamli marketing vositalarini integratsiyalashgan yondashuv asosida oziq -ovqat korxonalari uchun innovatsion marketing strategiyasi konseptual modeli ishlab chiqilgan. Taklif etilgan strategik yondashuvlardan Oʻzbekiston oziq - ovqat sanoatida amaliy qoʻll anilishi yoʻnalishlari belgilangan.

Kalit so'zlar

oziq-ovqat sanoati, marketing innovatsiyalari, raqobatbardoshlik, sunʼiy intellekt, katta maʼlumotlar, raqamli marketing, mijozlar bilan munosabatlarni boshqarish

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