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Son 1 (2026)
Marketing

Articles

B2B DISTRIBUTIONDA MARKETING INVESTITIYALARINING QAYTARISHINI BAHOLASH

Nashr etilgan 2026-01-31

Mualliflar
Jamoliddinov Fakhriyor Shodiyor o ʻgʻli
Tashkilot
Toshkent davlat iqtisodiyot universiteti ilmiy xodimi
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Annotatsiya

Mazkur maqolada B2B distribyutor kompaniyalarida marketingga sarflangan sarmoyaning qaytimini (ROMI) baholash tahlil qilinadi. Uzoq muddatli, koʻp bosqichli sotuv sikllarida marketing taʼsirini aniqlashning unikal qiyinchiliklari va ROMIni kampaniya, kanal va strategik darajada hisoblash metodologiyalari koʻrib chiqiladi. Maxsus eʼtibor integratsiyalangan maʼlumot infratuzilmasi, tahliliy modellashtirish va kross -funksional boshqaruvga qaratilgan boʻlib, bu marketing xarajatlarini optimizatsiya qilish, qaro r qabul qilish sifatini yaxshilash va marketingni xarajat markazidan qiymat generatoriga aylantirish imkonini beradi. Amaliy misollar va tayyorlik darajasi modeli joriy etish strategiyalarini koʻrsatib beradi.

Kalit so'zlar

ROMI, B2B distributsiya, marketing samaradorligi, savdo promoaksiyalari, CRM, koʻp bosqichli atributlash, marketing tahlili, resurslarni optimizatsiya qilish, savdo natijalari, strategik investitsiyalar

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