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Son 1 (2026)
Marketing

Articles

QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARNING MARKETING FAOLIYATINI BOSHQARISHDA MARKETING KOMMUNIKATSIYALARI

Nashr etilgan 2026-01-31

Mualliflar
Uzakova Umida Ruziyevna
Tashkilot
Toshkent davlat transport universiteti tayanch doktoranti (DSc)
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Annotatsiya

Ushbu maqolada qurilish materiallari ishlab chiqaruvchi korxonalarda marketing kommunikatsiyalarining samarali boshqarilishi oʻrganilgan. Tadqiqot doirasida integratsiyalashgan marketing kommunikatsiyalari (IMC) konsepsiyasi tahlil qilinib, B2B sektorida k ommunikatsiya vositalarining optimal tanlanishi va ularning sinergik taʼsiri oʻrganilib chiqilgan. Metodologik jihatdan kontent -tahlil, qiyosiy tahlil va statistik maʼlumotlarni interpretatsiya qilish usullaridan foydalanilgan. Qurilish sanoati kontekstida marketing kommunikatsiyalarini optimallashtirish boʻyicha amaliy tavsiyalar ishlab chiqilgan.

Kalit so'zlar

marketing kommunikatsiyalari, qurilish materiallari, integratsiyalashgan marketing kommunikatsiyalari (IMC), B2B marketing, raqamli transformatsiya, brend boshqaruvi

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